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Extract text from one column into another

Hello All - 

 

I am currently working with some Google Analytics data and attempting to extract out a specific piece of text from the URL column into another column.  

The urls are typically formatted as: 

website.com/ua/acct_pr/acs/cs_us_en/bulletins/ubs.htm?Product=acs&FirmID=324270&mybanner=1

I would like to specifically pull out the number after the FirmID=.

The tricky part is, it doesn't occur at the same spot in the string in order to count characters.  I tried to split the column with the & as the delimiter, but no such luck as it occurs in some of the rows for various reasons.

I am not the most seasoned programmer by any means, so any help would be greatly appreciated.


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