This may seem like the most basic of problems, but I have an xls file with 100,000+ customer rows. There are 300+ columns against each of the rows that classify the customer in two ways
Descriptive Columns: such as Age / Gender and as you can tell, these have pre-set values filled in such as
Under Age, 18-24 or 25 - 34 and so on..
Under Gender, Values are M or F
Binary Columnes: These are questions answered in a yes/no fashion, such as
Interested in Movies: Y/N
Has Cable at Home: Y/N
I am trying to create an audience persona with this data, that helps me create a report that takes each column name and shows me the count of each of the distinct values in the column. So for example, for "Gender" Count of Male / Female, and for "Interested in Movies" Count of Y
How do I transform my table - I know this is a lengthy problem but I am an absolute beginner and am trying to learn the most basic transformation to generate some reports
Thank you all in advance for your help for pointing me in the right direction