Hello,
I have a dataset that looks something like this:
| Campaign | Mailing List | Date | Open Rate |
| A | Subscribers | 01/05/2016 | 15% |
| B | Competition | 03/09/2016 | 17% |
| C | Competition | 25/11/2016 | 23% |
| D | Subscribers | 08/12/2016 | 14% |
| E | Competition | 04/01/2017 | 19% |
| F | Subscribers | 15/01/2017 | 29% |
What I'm trying to achieve (and failed so far) is to dynamically compare the Open Rate of a specific campaign that is chosen via a slicer in the report, against campaigns with similar characteristics, for example:
- Similar mailing list (e.g. if I choose Campaign F in the filter, I want to compare its Open Rate against the average Open Rate of all campaigns that went to Subscribers)
- YTD (e.g. if Campaign F is selected, compare its Open Rate against all campaigns that ran in 2017)
Any help is much appreciated!
Many thanks,
George.