Measure calculate with filter

Hi,

I have created a measure like this one.

Avg =Calculate(AVERAGE(Table1[column1]),Table1[column2]="SpecificWord",SEARCH("containword1",Table1[column3],1,0)||SEARCH("containword2",Table1[column3],1,0)

and this works fine but I am wondering if it is possible to use a variable instead of hardcoding 'containword1 and 'containword2 for the search?

Thanks